fusing individual geometrical shapes, such as the roof dome with the car body at the rear of the Audi TT, we have given the new car an overall ap- pearance of visible dynamism. By applying the process of integrative design, i.e. The actual evolutionary process amounts to further perfectioning of visible characteristics, in other words the surfaces and outlines. We were able to access and re-interpret the previous model’s architecture and design ele- ments. Our aim was to create an authentic, absolute sports car for the demanding customer. What design philosophy has been pursued for the new Audi TT? Gary Telaak: We deliberately refrained from chang- „ ing the Audi TT design philosophy, but developed it systematically instead. Interview with Gary Telaak, Audi Exterior Design Question: Design is one of the decisive purchase criteria, and for many customers successful design represents a de?nite gain in value, particularly in the sports-car segment. In an interview, Gary Telaak from Audi Exterior Design and Ulrich Beierlein from Audi Interior Design explain the motives that inspired them when working on the new Audi TT Coupé. Constantly questioning what already exists and searching for new, even more innovative solutions: this is the principle behind “Vorsprung durch Technik” – in the design area, too. A dynamic sculpture with prestige and expressive power.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |